Header:

• Reorganize the layout to save space at the top of the page.
• Navigation Menu:
  • Remove links to empty pages until they’re ready.
  • Revamp the “Products” drop-down for a more user-friendly experience (improve link size, add images/icons).
  • Combine the top menu and the four buttons under the slider to create a streamlined, optimized menu.

Footer:

• Enhance the footer:
  • Add a Call to Action section.
  • Update the menu with active links and remove links to empty pages.

Homepage:

• Slider:
  • Create new slides (e.g., Catalogue, Custom Attachments, New Equipment).
  • Add buttons to each slide for improved interactivity.
• Categories:
  • It’s fine for now but can be redesigned to focus more on attachments rather than movers.
  • Optimize images for faster loading.
• New Additions:
  • Introduce a “Markets” filter to quickly select attachments based on market types (e.g., Residential, Agriculture, Construction, Utility, etc.).
  • Feature a “Most Popular Attachments” section.
  • Implement an Interactive Product Finder using filters (tags, job type, mover type, etc.) or at least a “Product Search Bar.”
  • Add a title for the brand logos (“Our Suppliers”) and convert them into quick filters to lead visitors to the product selection page.
  • Reduce the size of the map and add business operation hours.

Questions:

1. Why is the “Avant” logo so prominent? Does it need a separate slide?
2. Do you have any pictures available for use on the homepage (e.g., Equipment, Usage, Yard Inventory, etc.)?

Products:

1. Proposed Catalogue Structure:
   • Main Category → Subcategory → Groups
2. Product Descriptions:
   • Move optional items to “Accessories” and list them as separate items/products.
   • Add tags to products, separating them from the categories list.
   • Convert notes into “Info-box” elements for improved visibility.
3. Sidebar:
   • Add quick links to categories and products.
   • Create a “Start Page” for categories with filters (Type, Supplier, Market, etc.), a Popular Products section, and a Custom Attachment Promo banner.
   • Design a “Subcategory Page.”
4. Product Page:
   • Add more detailed information (see the attached PDF for the proposed content structure).
   • Include a Call to Action section (Phone, Contact us link, etc.).
   • Add delivery/pick-up details.
   • Include an “Also Known As” section for better SEO.
5. New Pages:
   • Parts Page (if applicable).
   • Equipment Support Page with links to services, warranty information, manuals, etc.
   • Downloadable Catalogue link on all product pages.
   • Custom Attachment Promo Page to showcase products and custom fabrication services with options for demos, brochures, and contact info.

Questions:

1. Can we use images and information from the supplier websites?
2. Are attachments compatible with all types of movers, or are there specific conditions to note?

Contact Us:

• Clean up the page (remove duplicate content, adjust the sidebar).
• Revamp the Contact Us form:
  • Add subjects like Quote Request, Support Request, Pre-screen Info, etc.
  • Include a “Thank You” page after form submission with links to other products and service pages to keep visitors engaged.

Pages to Add:

• About the Company (History, Overview, Achievements, Dealerships).
• Suppliers (Brand logos with short descriptions of each company).
• Warranty Info.
• Blog (How-to posts, Equipment Reviews, Advice).
• “Authorized Canadian Dealer” page for popular items (linked to the “Suppliers” page).
• Services Page (linked to product pages).

Overall Impression: 

Currently, the website feels “unfinished,” with empty or missing elements (images, pages, links) and broken structures (inconsistent spacing, positioning, and styling). My recommendation is to start by cleaning up the site and adding more content later. Alternatively, if you prefer, we can opt for a full redesign with improved content presentation and enhanced sales options.

How I Can Help:

1. Maintain the current website during the redesign:
   • I will provide a link to the new version for content review/approval.
   • Once everything is complete and approved, we can switch to the new version.
2. SEO:
   • All existing URLs indexed by Google will be preserved to avoid broken links, with redirects applied if new pages replace old ones.
   • Google Analytics and Tag Manager will be installed to monitor website statistics.
   • Meta tags will be added to each page.
3. Hosting:
   • I offer website hosting and maintenance (technical support, system updates, backups) for $150/year.
   • If you prefer to move the site to your own hosting, I’ll provide an archived package free of charge.
   • Small, quick fixes and updates are free of charge.
4. Estimates:
   • All project costs and estimates will be provided in advance for approval.
   • You can choose between hourly billing or a total project cost, and I will provide an estimate for each task.
   • I will begin work only after receiving approval for each phase.
   • You can decide which improvements to prioritize now and which to defer for future updates, and I’ll send you the estimates accordingly.

Please refer to the attached PDF for the detailed product content required to build the catalogue and cross-links. Let me know if you have any questions.